New year, new episodes. Season 1 of Must Contain continues with Amanda Thomas, Senior Marketing Operations Consultant at Etumos, joining Kristin and Kristin to talk nurture. A long running marketing topic favorite, you might think you know all there is, but you might also learn something new: the actual difference between drip and nurture, strategizing backwards, and you never know what other tidbits you might glean.

Short on time? Skip to 18:46 to hear our 3 takeaways on nurture.

Reminder that we have an open call for guests. Submit your buzzword using this form or type the link into your browser - https://bit.ly/must-contain-pitch.  We can't wait to hear what topics you want to break down with us.