The thing is this may seem a little overwhelming initially.
Here is why…
You have to have a goal of marketing not only within your business, but in each and every step within this business.
Now do not get to worried about this, as once I explain this, you will hopefully have a few aha moments.
So here is what a goal of marketing looks like in stages.
What is the 30,000 foot view?
You have a main strategy. You have something for sale and you are looking to sell this online.
Now you have to look at the HOW you are going to market and sell it.
Is it going to be via affiliates?
Your blog?
Podcasts?
Paid ads?
Webinars?
You get the picture. Firstly you need to know how you plan to sell your products.
This is GOAL Number 1