Samuel has become the internet’s authority on user onboarding. In this personal and open interview, Samuel talks about how he was able to discover his niche, build an audience, and launch his first product. He also talks about what to do after a dissapointing launch.

Near the end of this interview, Samuel and Justin get passionate about the idea of greeting our product users like human beings: “Hello, welcome! We’re glad you’re here; we’ve been waiting for you.”

Show notes

• Useronboard.com
• @samuelhulick
• Samuel’s onboarding book
• crazyegg.com
• Super Mario user onboarding
• Chase Reeve’s interview with the restauranteur

Note from Justin

This interview is a smaller segment of a full-interview with Samuel, available on Product People Club. Go to  productpeople.club, and sign up for the waiting list. Screenshots are up now!

Want to help the show? If you could go to  iTunes leave a nice review that would be superb. Also: if you’re listening on  Stitcher, please leave a review on there!

Cheers,
 Justin Jackson
 @mijustin

Music: Lethal Force by Striker, visit them at  striker-metal.com

🎙️ Podcast hosting is provided by Transistor.fm.
📺 Learn how to start your own podcast!