“We didn’t know when our lessons would arrive, but they did. And for us, they came when everything was falling apart.”

In this episode of The Mike Method, host Mike Desjardins sits down with Zach Berman, co-founder of The Juice Truck, Canada’s first cold-pressed juice bar.

Zach shares how he and his co-founder, Ryan Slater, transformed a global crisis into a moment of reinvention—pivoting from brick-and-mortar shops to a thriving wholesale business now found in over 300 stores across Canada.

From backpacking through Nepal and India to pioneering a movement around health, community, and conscious consumption, Zach’s story is one of heart, hustle, and perspective.

Together, they explore:

• The mindset that nothing is good or bad until we assign it meaning
• How the team at The Juice Truck reimagined their business model overnight during COVID
• Why having too many ideas can be both a gift and a challenge
• The power of leading with curiosity, trust, and listening before selling

Whether you’re an entrepreneur, a creative, or someone navigating change, this conversation is a reminder that sometimes the biggest disruptions become the clearest invitations to evolve.

Episode Resources:

Zach Berman: LinkedIn / A Little More Good Podcast

The Juice Truck

ViRTUS: Website / Instagram / LinkedIn

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