KC is the international executive property officer of SMDC. KC has been doing real estate for 4 years now. She has also been training brokers abroad for just about a year now.

What are your views on Real Estate Investments?

There are pros and cons to real estate investment.

The cons include the need to have a lot of capital to do it. If you’re going to loan from the bank and you didn’t get a good rate out of that loan, then it will be difficult for you in terms of the interest rate. You will be earning less than if your interest rates weren’t that high.

In terms of the pros, it’s very good because not only will you get dividends from the rentals; your investments are also growing because of the property value.

How do you manage your appointments when you also have a lot of other responsibilities?

You can’t make time. You have 24 hours a day. That’s how God created time. I don’t have one hour more than you, nor do you have one hour more than me. The best way to “make” more time is to prioritize. 

Before, there was no such thing as priorities. Only a priority-- it’s singular. That’s because you can’t have multiple priorities. If everything is urgent, then nothing is. If everything is important, then nothing is. You cannot have many priorities. You can only have one, maybe two. 

The rest of the things that you want to do, you have to delegate them. I always say “buy other people’s time”. That’s why you should have a team. 

How will you attract new clients? What are the most effective advertising techniques? Can you please explain how you can use social media to promote products properly?

With SEO Hacker, how we do it is by ranking first for the most difficult keyword in the country which is seo Philippines. It’s the most difficult keyword because all of the other Filipino SEO companies are fighting for that keyword. That is our holy grail.

The problem with advertising is that a lot of people, especially small to medium entrepreneurs think that since they pay a lot for it, they should get some leads from it. Advertisements are more about branding and awareness. It’s rarely about leads and ROI. at its core, ads are outbound. They distract people from what they’re doing. 

For example, when you go on Youtube, within the content that you want to watch, there are ads. You don’t want to watch the ads, but since they’re in the middle, you’re forced to watch, even if it’s skippable. Usually, people just skip them because they’re not interested in the ad. 

The ads that we have on Facebook are not for leads or sales. They’re for branding and awareness and honoring our clients.

Relating it to Ms. KC’s situation, Social media is not an advertising platform. You didn’t join Facebook because of the ads. You joined it for friends, relationships, and memories. Things that matter to you. 

If that’s how you want to use Facebook, wouldn’t it be the same for other people? It doesn’t have to be a Facebook ad to be an ad, it could be just you advertising what you’re selling. Some people don’t want to see that. 

How can I have that security from all the competitors I have since there are a lot of sellers and developers? How do you think I can manage that?

For you, always remember that there are some things that only you can deliver in a certain way. You have to make that known. You show people your style, be it an extra level of care, or your standards are through the roof. You are different from the rest. 

You have to make sure that the world knows that. Bear in mind that you are different from your competitors. In fact, you are all unique. What you do will never be the same as how other real estate brokers do it. 

You need to market the unique selling propositions that you have and that only you can do. If you’re able to see clearly what these are, then you will know yourself better. You should then market yourself that way.

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