Why is software still the Wild West—with no universal quality standards?

In this episode of Forge of Unicorns, 🎙️ Noël Bauza (CEO of Zei) reveals why organizations are running on systems with zero agreed measures of quality, and how the scientific method gives leaders the clarity to evolve with confidence.

🚨 Agile frameworks and AI buzzwords aren’t saving companies from failure.

Instead, CEOs are betting their futures on software with no safety net—flying blind on vanity metrics, customer reviews, or gut feelings.

Noël explains why this is dangerous, how ESG transparency is reshaping the business landscape, and why leaders who adopt the scientific method as their operating system are the ones who survive disruption.

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💡 In this episode, you’ll learn:

- ESG is crucial for companies to measure their environmental and social impact.

- Data is essential for understanding and addressing global challenges.

- The scientific method can enhance decision-making in business.

- Quality standards in software are often subjective and lacking.

- Customer satisfaction is linked to adaptability and transparency.

- Neuroscience can play a role in improving business practices.

- AI's impact on jobs raises important ethical questions.

- Company culture influences employee motivation and productivity.

- Transparency in data fosters a proactive work environment.

- Innovation requires effective communication and collaboration.

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🧠 Key Quotes

“Without data, we are not an intelligent species.” – Noël Bauza

“The more closely you stick to the scientific method, the more likely you are to succeed.”

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📰 Read more

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Subject: Sorry about the glitch – Episode with Noël is fixed! 🦄🎙️

Dear Forge of Unicorns listeners,

We owe you an apology!

Episode 71 of Forge of Unicorns with Noël was published with a technical glitch – two minutes of silence right in the middle of our discussion about the scientific method applied to software engineering.

We’ve fixed the issue, and the corrected version is now live. 🎧

If you listened to the earlier release, we encourage you to revisit the episode to catch the full, uninterrupted conversation.

Thank you for your patience and for being such an engaged community.

Your feedback helps us keep improving and keep forging the next generation of unicorns together. 🦄✨

Happy listening,

Mike & the Forge of Unicorns Team

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