What is the difference between marketing and selling? Why should you invest in a marketing strategy? How can you make your marketing efforts productive and effective?

In this episode, Kirstyn Allen shares how we can understand the overall journey of our clients so we can better market and sell. She shares why you shouldn’t just put an offer out there without warming up your audience first, how to plan out your campaign, and the importance of measuring your success.

Kirstyn shares her process of running a campaign and how to customize it for your business. She gives insight into how long your campaign should be and how to get your audience engaged with your offers.

She also shares how to not get overwhelmed when contingencies happen during your campaign and what to do when you aren’t seeing the numbers that you want to.

If you are ready to reach your ultimate goal in your business, then you need a marketing and sales strategy and this episode will help get you on the right track.

IN THIS EPISODE:

• Understand the difference between marketing and sales
• Learn the importance of being flexible with your campaigns
• Discover how marketing builds your identity in the marketplace

 LINKS AND RESOURCES:

How to find Kirstyn

Connect with Kirstyn on Instagram

Kirstyn’s 3-day mini-course

SOP Shoppe

Website

Instagram

Apply to work with Kari & Company

Brag Better by Meredith Fineman

To get the full show notes, links mentioned in this episode or to read the transcript head to me website: https://kariandcompany.com/podcast