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Ep#73 Why 90% Amazon products have atleast 1 star ratings?
In this engaging podcast episode, we delve into the intriguing world of marketing psychology, focusing on the blemishing effect and its impact on consumer decision-making. Discover how negative information can sway consumer perceptions and evaluations, overshadowing positive attributes of products and brands. Join us as we explore cognitive biases, trust-building strategies, and effective reputation management techniques to navigate the blemishing effect and create compelling marketing campaigns. Tune in to gain valuable insights into leveraging psychology to shape consumer behavior and boost brand success.
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Ep#73 Why 90% Amazon products have atleast 1 star ratings?
In this engaging podcast episode, we delve into the intriguing world of marketing psychology, focusing on the blemishing effect and its impact on consumer decision-making. Discover how negative information can sway consumer perceptions and evaluations, overshadowing positive attributes of products and brands. Join us as we explore cognitive biases, trust-building strategies, and effective reputation management techniques to navigate the blemishing effect and create compelling marketing campaigns. Tune in to gain valuable insights into leveraging psychology to shape consumer behavior and boost brand success.
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