In this episode, we tackle a question that every aspiring author faces: How long should my book be? Spoiler alert—there's no one-size-fits-all answer. The ideal length depends on your goals for the book. Whether you're writing to generate leads, build influence, or create a legacy, the word count plays a key role in shaping your book’s purpose and impact.

I’ll break down the different types of non-fiction books, share examples (including some from my own experience), and offer practical tips to help you determine the right word count for your book.

So grab a notebook and tune in—this episode is packed with actionable insights to help you write the perfect book for your goals!

What You'll Learn in This Episode:

1. How to align your book’s word count with your primary goal.
2. The different types of non-fiction books and their ideal lengths.
3. Examples of lead generation, thought leadership, and legacy books.
4. Key questions to ask yourself when deciding your book’s purpose.
5. Common misconceptions about book length and how to avoid them.
6. Why outlining and structuring your book builds confidence in its length.

Key Takeaways:

• Lead Generation Books: 20,000–40,000 words; short, actionable, and specific.
• Influence and Impact Books: 50,000–70,000 words; deep insights and inspiring ideas.
• Brand Awareness Books: 30,000–50,000 words; share your story and showcase your brand.
• Education and Teaching Books: 40,000–60,000 words; practical, step-by-step guides.
• Thought Leadership Books: 60,000–80,000 words; challenge norms and spark meaningful conversations.
• Legacy Books: 70,000+ words; deeply personal and timeless contributions.

Actionable Step:

Define your book’s primary goal: lead generation, influence, brand awareness, teaching, thought leadership, or legacy. Then use the word count guidelines from this episode to start planning your outline.

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I love hearing from you and helping you make an impact with your book. If you have any questions, please reach out by commenting on this episode or through socials below! Otherwise, feel free to download a copy of Publish To Impact or see how we can work together.

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Thank you so much for joining me in this latest episode of Publish To Impact. I'd love for you to please leave a review, subscribe for immediate new episode access, and share this podcast with coaches, friends in business, or any other person who you believe can benefit from writing and publishing a book.

Remember: Becoming an author has never been easier, and I'm here to help get you there.

© 2025 The Idea To Impact Podcast Blake de Vos

Mentioned in this episode:

Idea To Outline Workshop

Idea To Outline Workshop