The Forge 🔥 of Unicorns -  by Michele Brissoni

🎙️ EP75 - Are Your Developers Ready for AI? The David vs Goliath Story


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Spitch.AI beats tech giants through customer-centric collaborative AI and cultural readiness. Pier Giorgio Vittori (CEO US division) reveals gradual adoption framework, employee satisfaction foundation, and ethical business practices that turn David into Goliath-killer in AI era.


🎙️ Episode Highlights:

Spitch.AI was founded in 2014, expanding from Switzerland to US, UK, and Italy. Instead of out-of-box solutions, they compete through deep customization matching customer needs and local regulations.


Core principles driving their success:

- Employee satisfaction = customer satisfaction (foundational law)

- Technology serves customer needs, not adoption for hype

- Collaborative AI: human expertise supervises AI execution

- Gradual implementation matching organizational maturity

- Ethics builds long-term relationships vs. short-term sales


💡 Key Insights:

- Don't be afraid of technology, embrace it wisely."

- Without cultural readiness and technical fundamentals, AI amplifies dysfunction at 10x speed.

- Teams can't challenge AI hallucinations if they were trained not to challenge authority.

- The gap isn't technical—it's behavioral.


👤 Guest: Pier Giorgio Vittori CEO, Speech AI | US/Italy


📖 Deep Dive Article: https://go.brix.consulting/ForgeOfUnicorns

🔧 Free AI-Readiness Assessment (5 spots, Q4 2025): https://swcraftsmanshipdojo.com


⏱️ Timestamps:

00:00 TL;TR

02:00 Introduction to Speech AI and Its Journey

04:49 David vs. Goliath: Competing with Giants

08:01 Customization: The Key to Customer Satisfaction

10:38 The Importance of Employee Satisfaction

13:46 Customer-Centricity in Business

16:31 Technology Development and Innovation

19:32 The Role of Ethics in Business

22:31 Building Trust with Customers

25:21 The Importance of Soft Skills

28:30 Creating a Collaborative Work Environment

31:22 Long-Term Relationships and Employee Retention

33:13 Conclusion: The Future of Speech AI

44:37 Ethical Business and Customer-Centric Organizations

46:00 Bridging the Skills Gap in Tech

52:56 The Importance of Practical Experience

59:27 Coaching and Mentorship in Organizations

01:05:03 AI Readiness and Organizational Challenges

01:13:03 Navigating the AI Revolution

01:19:41 Balancing Regulation and Innovation in AI


🏷️ HasTags

#AIAdoption #CollaborativeAI #CulturalReadiness #TechLeadership #CustomerCentric #SoftwareEngineering #forgeofunicornsChapter #ai #software

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The Forge 🔥 of Unicorns -  by Michele BrissoniBy Michele Brissoni