This week Sean sat down with Zac Selby, Global Head of Digital Strategy at dentsu.

We discussed 👇

00:15 - Zac’s Journey into AdTech & Moving to London

04:15 - Local vs Global Media Buying Explained

07:55 - Inside a Global Role & AI Roadmap

11:40 - Smarter Measurement: Behavioral & Attention Metrics

19:20 - Career Advice & Building Visibility

23:15 - Quote to Remember: “What Stands in the Way...”