We talk to Joe Chernov, VP Marketing @Pendo about the evolution of content marketing, and how it fits into a product-led model.

We talk about the merits of gating and ungating content, and how do you know when content is good enough to put a form in front of it.

Joe gives us 3 of the most common types of content that result in success.

And, we talk about how Joe changed his approach to content marketing to be more product-led vs. marketing-led.