The Idea To Impact Podcast

Ep78: How Writing a Book Can Give Your Business a Competitive Edge


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Ever wondered why some business owners seem to stand out, attract clients, and unlock incredible opportunities? What if the secret wasn’t about spending more on ads or chasing the latest trend, but something timeless, like writing a book?

In this episode, I’m sharing how writing a book can transform your business, help you build trust, and give you an undeniable edge in today’s crowded market. Whether you’re a coach, consultant, or entrepreneur, you’ll discover why a book isn’t just another marketing tool; it’s the foundation for something bigger.

What You’ll Take Away from This Episode:

Establish Yourself as the Authority:

  • A book positions you as the go-to expert in your industry without you needing to say a word.
  • Even in competitive markets, your book sets you apart as the one who wrote the book.

Build a Brand That Sticks:

  • Your book becomes an extension of you: your story, values, and perspective.
  • Long after they’ve read it, your book keeps you at the forefront of your audience’s mind.

Turn Your Book Into a Long-Term Asset:

  • Unlike social media posts or ads, a book doesn’t fade into the noise. It stays on shelves, gets passed around, and continues to build your credibility.

Unlock Opportunities You Never Expected:

  • From speaking gigs and podcast invitations to collaborations, your book opens doors you didn’t even know existed.
  • It’s also a brilliant way to create new revenue streams, whether through workshops, online courses, or high-ticket programmes.

Attract the Right Clients and Build Trust:

  • A book allows potential clients to spend time with your thoughts and ideas without pressure, making it easier to build trust.
  • By the time they reach out, they already know, like, and trust you, making it easier to build strong relationships.

Key Takeaways:

  • Your book doesn’t have to be a massive novel. A short, focused, practical book that provides value can have a huge impact.
  • Writing a book isn’t just a marketing tactic; it’s a long-term strategy that sets you apart and elevates your business.

I love hearing from you and helping you make an impact with your book. If you have any questions, please reach out by commenting on this episode or through socials below! Otherwise, feel free to download a copy of Publish To Impact or see how we can work together.

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Download your free copy of Publish To Impact: https://dl.bookfunnel.com/ky953o83t5

Book in a call to see how I can help you write your book: https://www.blakedevos.com/clarity-call


Thank you so much for joining me in this latest episode of Publish To Impact. I'd love for you to please leave a review, subscribe for immediate new episode access, and share this podcast with coaches, friends in business, or any other person who you believe can benefit from writing and publishing a book.

Remember: Becoming an author has never been easier, and I'm here to help get you there.

© 2025 The Idea To Impact Podcast Blake de Vos

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The Idea To Impact PodcastBy Blake de Vos