Mike Hollenstein is CEO at eyebobs, leading the company in direct, retail and wholesale growth. He was appointed to the CEO role in December 2017 after joining the organization in July 2016 as VP of Direct & Operations. Prior to joining eyebobs, Hollenstein was Vice President, Merchandising for Sportsman's Guide. As leader of the product management team, he helped Sportsman's Guide deliver over $300M in annual volume. Previously, Hollenstein led the direct purchase division at G&K Services, and from 2000 to 2008 he helped build the Duluth Trading Co. business as Vice President of Product Development.