Your $10M AI investment produces garbage code because you hired mediocre, trained badly, and blamed developers when production burned. Not their fault. Yours. This episode explores how leadership and organizational behavior shape software engineering teams—and why understanding the dynamics between teamwork, coding discipline, and behavioral transformation determines whether your software development succeeds or fails.

I reveal the Software Craftsmanship Dojo, the behavioral transformation system that turns broken teams into 1% Elite performers—using the same neuroscience that transforms terrified kids into confident martial artists.

🥋 THE 6 PARALLELS:

→ Repetition creates instinct (not compliance)

→ Fundamentals before frameworks (or 3 AM calls never stop)

→ Sparring = pair programming (safe failure builds mastery)

→ Belt system = KBI progression (measurable transformation)

→ Sensei = cultural rewiring (mirror neurons & role model)

→ Respect → Ownership (discipline builds elite mindset)

💡 KEY INSIGHTS:

- Why Key Behavioral Indicators predict team failure before production burns

- The hostile environment paradox: build the 1% without executive buy-in

- How grassroots transformation works when leadership won't act

- Why AWS certifications and Agile workshops fail (training ≠ transformation)

- The neuroscience of identity shift through deliberate practice

🎯 WHO THIS IS FOR:

- CTOs tired of being told it's a "people problem"

- Engineering leaders drowning in production incidents

- VPs watching AI investments produce zero ROI

- Anyone building software teams in hostile environments

---

🎯 READY TO FACE THE TRUTH?

Get your FREE AI-Readiness Quick Scan for software teams.

Clear data on where your team stands. Zero cost.

👉 https://brix.consulting/free-ai-readiness-assessment/

⚠️ Only 3 spots remaining for Q4 2025

---

📝 DEEP DIVE ARTICLE:

Full written analysis drops Thursday on Substack & LinkedIn

Subscribe: https://theforgeofunicorns.substack.com/

---

ABOUT THE FORGE OF UNICORNS:

Weekly insights for C-level executives, PE/VC leaders, and board members on building elite software organizations. 77+ episodes analyzing what really works in the AI era—backed by data from 130 people who built 52 unicorns.

Host: Michele (Mike) Brissoni

Background: F1-inspired behavioral engineering for software teams. 15+ years building the Software Craftsmanship Dojo. Engineer by training (robotics, telecom, software). Zero tolerance for mediocrity.

Mission: Elevate software development to F1-level mastery through systematic behavioral engineering.

🔔 Subscribe for weekly episodes

📧 Join the newsletter: https://www.linkedin.com/newsletters/the-forge-of-unicorns-7184097792242458624/

Hosted on Acast. See acast.com/privacy for more information.