Economic trends and the evolution of social media have led to a shift in the way yoga is being effectively marketed. The old model of packaging and selling a style of practice has largely been retired. Now, everyone agrees, the teacher is the brand. With this comes a string of inevitabilities that are at the heart of what plagues most professional yoga teachers today.

Economic trends and the evolution of social media have led to a shift in the way yoga is being effectively marketed. The old model of packaging and selling a style of practice has largely been retired. Now, everyone agrees, the teacher is the brand. With this comes a string of inevitabilities that are at the heart of what plagues most professional yoga teachers today.

EP79 Your Yoga Teacher is Now a Brand

The Blogcast. Celebrating 10 years of 800 words per month, written and now read aloud by J. Brown, influential independent yoga teacher at the forefront of the slow yoga renaissance. J navigates coming into his adulthood alongside yoga becoming mainstream and ends up leading the way in what is at once both a revolution and return to the ancients roots of yoga.

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EP79 Your Yoga Teacher is Now a Brand

EP79 Your Yoga Teacher is Now a Brand

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