Cashflow issues — nobody wants them. Greg Capitolo has built a career around ensuring they never happen. His company, Attivo Partners, functions as a stand-in CFO, helping startups navigate every kind of financial and accounting challenge, from how to raise money to automating payroll. This week Louis and Greg dive into the world of startup financing and talk about what it takes to get a business off the ground. 

Highlights include: 

– The benefits of waiting to hire a CFO, and how companies like Attivo make that possible 

– Common issues arising from COVID-19 and funding freezes and how to navigate them

– Greg’s advice for how to evaluate whether a financial services company is right for your business 

[Guest / Host bios] 

Guest: Greg is one of the founders of Attivo, a full-service accounting and finance services company that supports emerging growth companies in and around the San Francisco Bay Area. Before founding Attivo, Greg spent almost a decade as an interim CFO and Financial Advisor.   

Host: Louis Beryl is the founder and CEO of Rocketplace. A 3x founder, investor, and board member, Louis began his tech career as a partner at Andreessen Horowitz. When he’s not building businesses (or talking about them!) Louis enjoys cooking for his family and talking at length about it to anyone who will listen. 

For more from this episode including notes & the full audio transcript, visit: https://rocketplace.com/blog/podcast-episode-8-finance-accounting-greg-capitolo