Dr. Liz Gross joins the Hashtag Higher Ed Podcast to discuss the case for engaging in true social listening, how professionals on campuses can get started with social listening, and the number one mistake most people make when implementing social listening on their campus. She also offers a rundown of some of the more well-known software options available in the market, shares a few of her best practices for getting the most bang for your buck when it comes to installing social listening software on your campus, and peers into her crystal ball to give us a preview of what the future holds in this ever-evolving space.