Alida founded MARIAS BAG in 2011, encouraged by her love for fashion and design, appreciation of Guatemalan craftsmanship, and commitment to empowering women. Inspired by the many elaborate techniques she saw while visiting remote regions in her home country of Guatemala, Alida was determined to showcase this artistic heritage on a worldwide scale. She founded MARIAS to blend this artisanal couture with contemporary styles and carry on this beautiful legacy.

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