Mr Mark Tanner, Founder and Managing Director of China Skinny, who has come to China for a long time and has helped many fellow foreign businesses entering into this dynamic yet drastically different market through tailored localisation and market insight researching assistance, joined us on the show this time. Mark talked about the importance of localising the market entry strategy for tapping the China market using vivid examples.

For more information on China Skinny's work and market insights, visit .