In this episode of The Redirect Podcast, Delaney MacKenzie from the BlackTruck Team leads the discussions around the importance of aligning PR strategies with SEO to best maximize the effectiveness of both. Grab your notepad and listen in as Delaney outlines the steps necessary to get your brand mentioned and noticed by Google. Bonus conversations about how this aligns closely with the future of generative AI search, generative engine optimization, and what the LLMs care about.