Product Owners can learn a lot about getting feedback from users by picking up some UX practices. One of the better ways to do that is with a focused customer interview. In this episode we welcome Jessica Ivins who is a UX designer and educator to talk about some of the better strategies, methods, and questions to use.  Interviewing a customer is a great skill for PO's to continue to get better at as it helps keep the focus on the user and the problems that our products help them solve.   Feedback: twitter - @deliveritcast email - [email protected]   Links: PO Coaching and Consulting - Jessica Ivins - - Interaction Design Foundation - Matt Isherwood - Jeff Gothelf - Jack Krawczyk -