This week meet Abbie Morris, the founder helping consumers make ethical and sustainable choices by verifying claims made by brands and retailers.Abbie founded Compare Ethics in 2018 and has since raised a pre-seed round of £441,000 through venture capital funds, led by Ascension Ventures. Abbie is a Woman in Innovation grant winner and was recently featured on BBC’s Dragon’s Den, where she won over both Peter Jones and Deborah Meaden.Before launching Compare Ethics, Abbie worked as a sustaina...