This week Sean is joined by Alex Grieves, Global Head of Programmatic at billups.

Big shoutout to our show sponsors adnomaly

We discussed 👇

00:15 Alex’s Career Journey

02:34 Learning the Tech Side

04:52 Moving into Programmatic DOOH

07:10 Transition to Commercial Director Role

10:10 Joining Billups: Independence, Agility & Tech Focus

12:24 Leading Programmatic at Billups & Team Growth

14:43 Building a Global Proposition & Private Jet Analogy

17:05 Challenges of Scaling Programmatic Globally

19:28 How Programmatic DOOH Campaigns Work (Step by Step)

24:12 Reporting & Measurement

28:51 Career Advice: Get Comfortable Being Uncomfortable

31:17 Don’t Delay Hard Tasks & Embracing Change