In the last twenty years, yoga in the west has gone from a guru-driven model to a market-driven model. Decisions still often come from atop a pyramid. But now, the directives are based more on aggregated data than on the presumed authority of an ancient wisdom. One small manifestation of this turn can be found in the way that yoga classes have gotten progressively shorter. As yoga teachers are newly questioning old models for what and how they teach, industry mores also deserve examination.