"Winfluence: Reframing Influencer Marketing to Ignite Your Brand" by Jason Falls not only explains the who, what, when, where, and why of influencer marketing but then adds the how. 

This reading is on the famous story of Instagram influencer, Tiffany Mitchell, and her motorcycle accident in 2019 and is called "The Influencer Stunt That Wasn't"

Order your copy of Winfluence from your local bookstore or here on Amazon.