A number of long-time yoga teachers are deciding to stop referring to what they teach as yoga. In the past, the term yoga represented a freedom to explore and discover truths outside western cultural norms. Now that yoga has largely become a western cultural norm, fueled by the advertising prowess of a multi-billion dollar industry and challenged by scholars questioning appropriation, public perception has been shaped in ways that have made the word yoga seem limiting. However, the teachers are the only ones who hold the power to define what they do, not scholars or the industry.