In The Loop

EP9 - Apple's AI Crisis Exposed: Is It Having A Nokia Moment?


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Apple has always been a leader in tech innovation—but what if it’s about to lose its grip? In this episode, I dive deep into why Apple’s AI strategy is falling apart, from the failed launch of Apple Intelligence to the internal chaos that has executives calling their own products "embarrassing." Could Apple really become the next BlackBerry or Nokia? And, more importantly, what can they do to turn things around?


Join me as I break down Apple’s biggest AI missteps, how their legendary vertical integration might be their downfall, and what I would do if I were in Tim Cook’s shoes. This is a must-listen if you want to understand the future of Apple and the AI revolution that’s reshaping tech as we know it.



Episode Highlights

(01:20) Apple Intelligence: An ugly and embarrassing disaster—that resulted in a lawsuit.

(04:15) Why we should be worried about Apple: hardware vs. software, vertical integrations, and fast competition.

(09:40) Has Apple lost its mojo? Why Steve Jobs' legacy may be fading.

(11:20) What Apple needs to do to stay in the AI game. 

(15:30) Closing thoughts: is Apple the Nokia or BlackBerry of today?


Links & Resources

🎧 Related episode: What are multi-agent systems?

📖 Read the written version of this episode on the Mindset AI blog (with all relevant links and resources). Read here.


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In The LoopBy Jack Houghton