Programmatic Pulse

Ep.9 | Donia Baddou | Senior AdTech Leader in Programmatic & Sustainability

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Donia shares her career journey, starting from telemarketing to working for startups and building resilience. She discusses the importance of sustainability in the advertising industry and the need for brands to balance sustainability responsibilities with effective campaigns. Donia also explores the impact of the deprecation of third-party cookies on targeting methods and the role of AI in sustainability. She emphasizes the importance of building high-performing teams and creating a supportive team dynamic.

Key Takeaways:

  • Building resilience is crucial in a sales role, and working for startups can provide valuable experience in building trust and selling innovative products.
  • The advertising industry needs to prioritize sustainability and find a balance between effective campaigns and sustainability responsibilities.
  • The deprecation of third-party cookies requires a shift towards contextual advertising and curated environments.
  • AI can have a significant impact on the industry, but it needs to be balanced with sustainability considerations.
  • Building high-performing teams involves considering the team dynamic and fostering a supportive environment.
  • Early career professionals should build relationships with their managers, be open to learning on the job, and actively participate in networking opportunities.

    • Donia LI: https://www.linkedin.com/in/doniabaddou/

    Sean LI: https://www.linkedin.com/in/sean-sentient/

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    Programmatic PulseBy Sentient Talent