Having different types of offers can be really powerful when selling to your target audience. In this episode, Sarah and Wendy dive into how you can package your products or services, what the benefits are, and why it can be so effective.

You will also learn:

• What a value ladder is and how to use it
• What you're actually selling beyond your products or services
• The 4 main things your offer needs to be
• Why it's important to be authentic when creating urgency
• How to move people through your sales funnel
• What type of add-ons you can offer your customers

Thanks for tuning in!

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Get in touch: Sarah Burgess - Little Black Books Wendy Tibbotts - Zigzag Marketing Growth Curves Instagram - @growthcurvespodcast