This episode of Deep Dives into Theory of Constraints exposes why most corporate innovation projects fail to create real value and introduces a hybrid innovation method combining Dr Curt Carlson's NABC and Dr Alan Barnard's ProConCloud innovation frameworks.

Listen for the five-step process - define the gap with hard numbers, identify the true customer conflict and unmet need, design a win-win innovation (e.g Change ++), use "yes-but" objections as design prompts to improve it further, and replace MVPs with Minimum Viable Experiments to de-risk the single killer assumption.