“Your goals are your goals. What does matter is that you've got something that can sustain you, that can work without you and you can grow it.” Peter Frumenti  (2:50)

 

Everyone loves a good success story. We love the “rags to riches” underdogs who rise from the ashes. We love the tale of a solo entrepreneur who bootstraps his business and finds himself the owner and CEO of a major, seven-figure business. It’s easy to look at the beginning and end of these stories and gloss over the middle. The recipe for success isn’t found in that lowly beginning, or in the massive growth and fortune. The way to the top is found in the hustle of the middle. If we want to follow in the footsteps of the greats, we have to break down the principles they followed to get to their place of longlasting, sustainable success.

 

“You could do anything you put your mind to if you don't give up. So what's next? Bring it on. And if you have that attitude, the rest becomes much easier.” - Peter Frumenti  (17:30)

 

The steps of a successful service provider all lead towards goals revolving around efficient operations and great results. Your entrepreneurial journey will be unique. However, there are a few crucial steps that can be universally applied.

 

• Give value. Start out giving value to the people around you. How do you help them? Most entrepreneurs start here at low prices and with no real trajectory. Everything is based on solving problems for your people.
• Value Yourself. If you are solving problems of value, you should be selling at a high enough cost, and doing so consistently and with intention.
• Develop Your Ability and Mindset Surrounding Sales. Selling is an extension of serving. When you sell to your clients, it forms a necessary part of giving them what they need. Sales is about being of service, not tactics.
• Be realistic about the roadblocks. No matter how well you're doing, you will run up against obstacles and bumps in the road. Expecting these and believing in your ability to figure out solutions is key.
• Scale smart. Be sure you are able to serve all the people you enroll. When you oversell, something has to give, whether it's your health, time with your family, or the value you provide.
• Be a leader. Don't hide from your clients. Leadership is a radical responsibility, and lack of belief in yourself and your work will affect your team and your clients. Sometimes that means you must be vulnerable, honest, and willing to receive help.
• Set boundaries. Your systems guide your business and keep everyone on track. When you encounter a client who tests the safeguards, be firm. It's often the best way to be of service.
• Scale your sales team. Your people sustain your work, and employees stick around far longer than clients do. Be sure your team base works well and stays steady.

 

“Telling clients, ‘this is possible and I don't care what it takes, I'm going to stand here with you. We're going to make sure you get a result.’ That takes courage.” - Tony Banta  (33:50)

 

A famous Chinese proverb tells us, “a journey of a thousand miles begins with a single step.” The road to success in your business may seem rocky, and daunting, and one thousand miles long. This week, instead of being overwhelmed with the big picture, take a look at this list. Which step have you overlooked, and what is one thing you can do to change that? Take a single step.

 

Some Topics we talk about in this episode:

 

• Introduction - 0:45
• The Entrepreneur's Journey - 1:25
• Adding Value - 6:30
• Sales is Service - 13:35
• Client Results - 18:00
• Getting Stuck in Scaling - 24:30
• Leadership - 28:45
• Setting Boundaries - 40:15
• The Best Clients - 46:30
• Wrap-up and Takeaways - 50:00

How to get involved

• You aren’t alone on this journey. Find a community of like-minded entrepreneurs in the official Scaling Transformation Facebook Group.

 

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