A lot of companies are now looking to adopt growth principles and make them part of their team's operating model.

But, making growth a success in your company isn't easy.

Well, on this episode of the GrowthTLDR, we talk to Yara Paoli, who is the co-founder of GrowthOS and has previously held growth leadership roles at Preply and Skyscanner.

We talk to Yara about:

- How Skyscanner decided to adopt growth when their business growth began to stall, and the impact it had on both the marketing and product teams.

- The initiatives the growth team implemented at Skyscanner, and how they helped to make growth org a success.

- Why growth isn't a bunch of hacks and tricks and is much more like an operating system that Yara now teaches to companies.

Happy Growing!