Small Spark Theory: a marginal gains approach to new business and marketing

EP92: How to scale fast | Stephen Kenwright


Listen Later

The thing with marginal gains is that it feels small. And we could be forgiven for thinking that applying this approach to agency growth is simply about tinkering around the edges, making small improvements and seeing small incremental results.

I know it has a far bigger sales and marketing role to play, but wanted to talk to someone who has experienced rapid agency growth to understand the interplay between big strategy and marginal gains. 

And who better than Stephen Kenwright, exited co-founder of one of the last decade's the most exciting agency start-ups, Rise at Seven. 

Join us as Stephen takes us through this incredible growth story and shares his top tips for leaders who are eager to scale their agencies fast.

As always, we'll be giving away a copy of Stephen's recommended read: Why Does the Pedlar Sing by Paul Feldwick. Listen in to find out how to win.

Also mentioned in this episode:

Good advice from J Schwan

The Challenger Customer by Brent Adamson, Matthew Dixon, Pat Spenner and Nick Toman.

EP51: Raising Your Profile with Ash Jones

Ride Shotgun

Rise at Seven

 

...more
View all episodesView all episodes
Download on the App Store

Small Spark Theory: a marginal gains approach to new business and marketingBy Lucy Mann

  • 5
  • 5
  • 5
  • 5
  • 5

5

4 ratings


More shows like Small Spark Theory: a marginal gains approach to new business and marketing

View all
More or Less: Behind the Stats by BBC Radio 4

More or Less: Behind the Stats

900 Listeners

THE ADAM BUXTON PODCAST by ADAM BUXTON

THE ADAM BUXTON PODCAST

1,268 Listeners

2Bobs—with David C. Baker and Blair Enns by David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

258 Listeners

My Therapist Ghosted Me by Global

My Therapist Ghosted Me

814 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,204 Listeners

The Rest Is Entertainment by Goalhanger

The Rest Is Entertainment

879 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,332 Listeners