A winning content marketing strategy is the result of many different elements. Of course, writing is one of them :)

But the companies who are truly successful with content marketing perfect two vital parts - content marketing research and promotion.

In this episode of the GrowthTLDR, we talk to Ross Simmonds, the founder of Foundation Marketing, a B2B content marketing agency, and Hustle & Grind, an eCommerce store for entrepreneurs.

We talk to Ross about:

- Why it benefits him as an agency owner to have other brands where he can perfect content marketing tactics.

- How you can leverage the 'Sherlock Homeboy' method to reverse-engineer popular content and create something better.

- Why companies should be using content to help grow their brand, not just create demand, and how best to measure it.

Happy Growing