Product Owners often get focused on what or how we are doing things for our applications and teams, and not how often. When you take a look at when your product and information cycles happen you start to observe some real opportunities. In this episode, we dig in a bit deeper on those loops that PO's have and what's important about each. Finding and talking about ways to shorten the loop is the goal so that our learning can increase, our processes change, and we can adapt to our customers. Feedback: twitter - @deliveritcast email - [email protected] Links: PO Coaching and Consulting - seek taiju Black Diamond - Competitive Advantage: the OODA Loop in Agile Organizations Mind Tools - The Build-Measure-Learn Feedback Loop Bob Galen - 4 Quadrants + 1 Jeff Gothelf - Lean, Agile, & Design Thinking