JIn a world where AI can automate outreach and communication, authentic human connection has never been more valuable. In this episode of The Mike Method, Mike Desjardins sits down with Janice Porter, entrepreneur, trainer, and relationship marketing expert, to explore why trust and meaningful relationships remain the ultimate competitive advantage.

Janice, a former teacher and corporate trainer, now helps business owners grow their companies through relationship-driven networking. Specializing in LinkedIn consulting and training, she is the creator of the REAL framework—Refresh, Engage, Appreciate, and Leverage—a practical approach to nurturing connections, staying top of mind, and generating referrals through genuine engagement rather than transactional networking.

Together, Mike and Janice discuss the erosion of trust in a digital-first world and share simple, actionable ways to build deeper relationships. From reconnecting with existing contacts to thoughtful gestures like handwritten cards, video messages, and intentional introductions, this conversation offers practical strategies to strengthen trust and create lasting opportunities.

In this episode, you’ll learn:

• Why trust is the true competitive advantage in today’s business landscape
• How the REAL framework supports meaningful relationship building
• The importance of reconnecting with existing contacts
• Simple gestures that create lasting impressions
• Why referrals are earned through consistent connection, not requested

Episode Resources:

Janice Porter: Website / Podcast / LinkedIn

Generating Business Referrals by Stacey Brown Randall

ViRTUS: Website / Instagram / LinkedIn

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