In Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You're Not Using, international tone of voice expert Chris West walks you through the process of creating a compelling brand voice – and getting everyone to use it from day one. This is the book that will help you create a brand voice that your customers - and your CEO - will listen to.

This reading is entitled, Language Creates Identity

Order a copy of Strong Language from your local bookstore or here on Amazon.