For the best companies in the world, customers are their best growth channel, and that starts by providing an excellent customer experience.

In this episode of the GrowthTLDR, we talk to Matt Barnett, founder and CEO of Bonjoro, a company that helps to create a delightful onboarding experience via personalized videos.

We talk to Matt about:

- Where the idea from Bonjoro came from, and how valuable personalized video messages were in Matt making sales.

- How Matt defines his perfect customers using the jobs to be done framework.

- Why customer advocacy is the best growth channel, a customer can develop.

Happy Growing