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EP_004 COLLABORATIVE :: Expressing YOU on Your (Corporate) Website
SHOW NOTES
If you’re an out-of-the-box executive coach that works with corporate clients, how do you express yourself authentically on your website, without scaring your audience away?
> What to do if you love flowers and butterflies, but your corporate audience is totally not into unicorns?
> What to do if you don’t want to put your photo on your website, even though you’re selling you.
> How to get over not wanting to be seen on video.
> How to stop losing yourself in front of an audience (or when you are dating!)
> Writing personally for a corporate audience.
HIGHLIGHTS ::
“Are your corporate clients looking for their consultant to provide more seriousness or more joy?” - Lisa Murray
“One of the things that I get in my testimonials is that I am a breath of fresh air.” - Cass Russell
“If I had a big business, I would employ you in a second, because I know how good you are. And yet, when I look on your website, it doesn’t represent your brilliance. It looks like any other website by any other corporate consultant. What I want to see in there is YOU, in ten thousand small ways.” - Lisa Murray
“I assume they are going to be judging me.” - Cass Russell
“Are you losing yourself in their world? If you lose yourself in their judgements and projections before you speak, you’ll actually create that which you are aware of.” - Lisa Murray
“What if you could enjoy the judgement? What if their judgement didn’t matter? If you are making their judgement relevant, you are making yourself smaller than them, and you don’t even know them!” - Lisa Murray
“What if it could be “OMG how much fun can I have?” rather than ‘OMG I’m going on a date!’ That’s when you are truly being the invitation. What if it doesn’t matter if they want to see you again or not?” - Lisa Murray
“People want to have more of you, the more you be YOU. What if you could enjoy you?” - Lisa Murray
“Stock photos are not the energy. You are not a stock photo. You are not ‘I create pretence’!” - Lisa Murray
“The caring energy will come through when you start writing, if you write as a person, rather than as a corporate person. Write the rest of your website copy as you would write your blog - it’s more you.” - Lisa Murray
GUEST BIO:: CASS RUSSELL
Cass Russell is a coach and a change management specialist with a firm belief in the power of a positive attitude and taking consistent action. Cass is recognised as a stand-out coach, mentor and leader due to her ability to absorb a situation, gain trust, think laterally and effortlessly bring out the best in others. With over 25 years experience in senior management roles and as an executive coach, Cass prides herself on her unique values system and quality client base. Her highly successful career as a manager and change leader culminate in the optimal experience and skills to specialise in goal achievement, performance enhancement, cultural change, project management and leadership development. Cass holds a Masters of Business Administration, Bachelor of Commerce, CPA, Diploma of Counselling and numerous certificates in coaching skills. Connect with Cass now via Linked In.
LISA MURRAY BIO ::
As founder of Creativity Lab, Lisa Murray is an unconventional business coach, a prolific writer and a non-stop creator of ways to nurture your ideas into life. She’s multi-creative and she invites you to collectively create a future to be inspired by, via her live events and online programs globally.
If you desire to make your life and the world greater through your choices, join Lisa for one of her free mini e-courses in Embracing Courage, Writing Wild or Creating Money. She also offers bi-monthly Nurture Sessions where you begin to nurture your ideas into life.
Lisa has an MBA in Entrepreneurship & Leadership, she is an Access Consciousness Certified Facilitator and lover of living. Her new book 'Stop Waiting, Start Creating' launches in 2015.
LINKS ::
Lisa Murray - Creativity Lab www.CreativityLab.tv
Coaching with Lisa Murray - www.CreativityLab.tv/Breakthrough
Cass Russell www.CassRussell.com.au
Sally Hogshead - Fascination Advantage http://www.howtofascinate.com/
Fascination Advantage Book - http://www.howtofascinate.com/about-us/fascinate-the-book/
The Coaching Institute - Sharon Pearson http://www.thecoachinginstitute.com.au/
Sharon Pearson on being different. https://www.youtube.com/watch?v=tXnDND4DtOs
Access Consciousness - Questions www.CreativityLab.tv/QuestionsCreate
Free Access Consciousness Resources www.CreativityLab.tv/AccessConsciousness
Access Consciousness - www.AccessConsciousness.com
HOMEPLAY :: A QUESTION FOR THE PEOPLE YOU KNOW...
What are three words that best describe you - at work? In a relationship? Socially?
REVIEWS :: Did you enjoy this show? Please subscribe on iTunes or post a review! www.creativitylab.tv/podcastreview (redirects to iTunes show)
View all episodes
By Lisa Murray: Idea Nurturer, Writer, Business CoachSHOW NOTES
If you’re an out-of-the-box executive coach that works with corporate clients, how do you express yourself authentically on your website, without scaring your audience away?
> What to do if you love flowers and butterflies, but your corporate audience is totally not into unicorns?
> What to do if you don’t want to put your photo on your website, even though you’re selling you.
> How to get over not wanting to be seen on video.
> How to stop losing yourself in front of an audience (or when you are dating!)
> Writing personally for a corporate audience.
HIGHLIGHTS ::
“Are your corporate clients looking for their consultant to provide more seriousness or more joy?” - Lisa Murray
“One of the things that I get in my testimonials is that I am a breath of fresh air.” - Cass Russell
“If I had a big business, I would employ you in a second, because I know how good you are. And yet, when I look on your website, it doesn’t represent your brilliance. It looks like any other website by any other corporate consultant. What I want to see in there is YOU, in ten thousand small ways.” - Lisa Murray
“I assume they are going to be judging me.” - Cass Russell
“Are you losing yourself in their world? If you lose yourself in their judgements and projections before you speak, you’ll actually create that which you are aware of.” - Lisa Murray
“What if you could enjoy the judgement? What if their judgement didn’t matter? If you are making their judgement relevant, you are making yourself smaller than them, and you don’t even know them!” - Lisa Murray
“What if it could be “OMG how much fun can I have?” rather than ‘OMG I’m going on a date!’ That’s when you are truly being the invitation. What if it doesn’t matter if they want to see you again or not?” - Lisa Murray
“People want to have more of you, the more you be YOU. What if you could enjoy you?” - Lisa Murray
“Stock photos are not the energy. You are not a stock photo. You are not ‘I create pretence’!” - Lisa Murray
“The caring energy will come through when you start writing, if you write as a person, rather than as a corporate person. Write the rest of your website copy as you would write your blog - it’s more you.” - Lisa Murray
GUEST BIO:: CASS RUSSELL
Cass Russell is a coach and a change management specialist with a firm belief in the power of a positive attitude and taking consistent action. Cass is recognised as a stand-out coach, mentor and leader due to her ability to absorb a situation, gain trust, think laterally and effortlessly bring out the best in others. With over 25 years experience in senior management roles and as an executive coach, Cass prides herself on her unique values system and quality client base. Her highly successful career as a manager and change leader culminate in the optimal experience and skills to specialise in goal achievement, performance enhancement, cultural change, project management and leadership development. Cass holds a Masters of Business Administration, Bachelor of Commerce, CPA, Diploma of Counselling and numerous certificates in coaching skills. Connect with Cass now via Linked In.
LISA MURRAY BIO ::
As founder of Creativity Lab, Lisa Murray is an unconventional business coach, a prolific writer and a non-stop creator of ways to nurture your ideas into life. She’s multi-creative and she invites you to collectively create a future to be inspired by, via her live events and online programs globally.
If you desire to make your life and the world greater through your choices, join Lisa for one of her free mini e-courses in Embracing Courage, Writing Wild or Creating Money. She also offers bi-monthly Nurture Sessions where you begin to nurture your ideas into life.
Lisa has an MBA in Entrepreneurship & Leadership, she is an Access Consciousness Certified Facilitator and lover of living. Her new book 'Stop Waiting, Start Creating' launches in 2015.
LINKS ::
Lisa Murray - Creativity Lab www.CreativityLab.tv
Coaching with Lisa Murray - www.CreativityLab.tv/Breakthrough
Cass Russell www.CassRussell.com.au
Sally Hogshead - Fascination Advantage http://www.howtofascinate.com/
Fascination Advantage Book - http://www.howtofascinate.com/about-us/fascinate-the-book/
The Coaching Institute - Sharon Pearson http://www.thecoachinginstitute.com.au/
Sharon Pearson on being different. https://www.youtube.com/watch?v=tXnDND4DtOs
Access Consciousness - Questions www.CreativityLab.tv/QuestionsCreate
Free Access Consciousness Resources www.CreativityLab.tv/AccessConsciousness
Access Consciousness - www.AccessConsciousness.com
HOMEPLAY :: A QUESTION FOR THE PEOPLE YOU KNOW...
What are three words that best describe you - at work? In a relationship? Socially?
REVIEWS :: Did you enjoy this show? Please subscribe on iTunes or post a review! www.creativitylab.tv/podcastreview (redirects to iTunes show)