Get the featured cocktail recipe: Good Vibes

Meet Jacob Briars, Global Advocacy Director for Bacardi, AKA the Mack Daddy of Millennial Nightlife. For more than 2 decades, this quick-witted Kiwi has he’s been shaking up the cocktail world across the globe and influencing what, and how, we drink. And we are happier for it.  

From the a rural organic farm in New Zealand, to studying law, to jet setting across the globe overseeing one of the largest teams of brand ambassadors for some of the world’s leading spirits, Jacob proves by following your passions, the world, indeed, can be your oyster.

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