Epic Content Marketing focuses on what is important to customers rather than on simply promoting products. Marketing tactics shift from pushing product facts to helping customers understand how the product improves their lives. Content marketing answers the questions of potential customers and helps them solve problems, while also promoting the product. Success depends on identifying the specific content niche based on how people would best fit the product into their lives. Social media offers an excellent communication and marketing channel because it enables posting content with an authentic voice and information of value. SEO is equally important because it makes your content visible to the audience through search engines.

Epic Content Marketing Book Summary: SEO For Businesses: https://accessorytosuccess.com/blogs/books/epic-content-marketing