EP.IC - Edric Poon In Company

EP.IC064 - IP Law - It's more than just "business insurance" | Kiranjit Seiter


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What's in a trademark?

At the start, I thought it was simply about registering a name.
Kiran, of IP Consultants, sheds light on WHY IP and trademark protection can be used for both protection and revenue driving!
What's covered in this podcast?
1. An overview of IP Law - How it works and how it can be used for protection and revenue gain
2. Case Studies - If a big burger chain didn't trademark their products, what could've happened?
3. Case Studies - If you're a smaller player without protecting your IPs, what could possibly happen WHEN you succeed?
4. Geographies matter - do you know how trademark, patenting and IPOS charge based on categories and geographies?
For more information about IP Law, reach out to Kiran:
Website: www.ipconsultants.asia
LinkedIn: https://www.linkedin.com/in/kiranjitdharsanseiter/

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EP.IC - Edric Poon In CompanyBy Edric Poon