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EP.IC074 - Marketing Tips and Woes | Cassandra Ong, Otterhalf
In this episode of the EPIC Podcast, Edric hosts Cassandra Ong, founder of Otterhalf, a fractional marketing agency. Cassandra shares her journey from being an employee to becoming a business owner, the challenges she faced in sales, handling dry months, managing finances, and valuable advice for budding entrepreneurs.
Watch till the end and get some exclusive marketing tips for each stage of your business PLUS the importance of building partnerships!
Please like, share, comment and subscribe!
Filmed at Poddster Singapore
Produced by Kaleoscopic Communications
Hosted by Edric Poon
Get in touch if you'd like to be on the podcast, or start one of your own! Kaleoscopic Communications is here to help!
Timestamps
00:00 Introduction to Cassandra Ong and Otterhalf
00:00 Challenges of Starting and Growing a Business
06:25 Importance of Corporate Experience and Mentorship
12:07 Managing People and Delegation
16:42 Securing the First Client and Sales Strategy
18:08 Pro Bono Work and Strategic Partnerships
21:39 Cashflow Management and Handling Dry Months
31:43 Marketing Tips and Strategies
40:11 10 Questions with Cassandra Ong
View all episodes
In this episode of the EPIC Podcast, Edric hosts Cassandra Ong, founder of Otterhalf, a fractional marketing agency. Cassandra shares her journey from being an employee to becoming a business owner, the challenges she faced in sales, handling dry months, managing finances, and valuable advice for budding entrepreneurs.
Watch till the end and get some exclusive marketing tips for each stage of your business PLUS the importance of building partnerships!
Please like, share, comment and subscribe!
Filmed at Poddster Singapore
Produced by Kaleoscopic Communications
Hosted by Edric Poon
Get in touch if you'd like to be on the podcast, or start one of your own! Kaleoscopic Communications is here to help!
Timestamps
00:00 Introduction to Cassandra Ong and Otterhalf
00:00 Challenges of Starting and Growing a Business
06:25 Importance of Corporate Experience and Mentorship
12:07 Managing People and Delegation
16:42 Securing the First Client and Sales Strategy
18:08 Pro Bono Work and Strategic Partnerships
21:39 Cashflow Management and Handling Dry Months
31:43 Marketing Tips and Strategies
40:11 10 Questions with Cassandra Ong