EP.IC - Edric Poon In Company

EP.IC078 – Social Impact, Empathy, and Entrepreneurship with Maggie Dumra (Jaedals)


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Episode Summary:
In this episode of the EP.IC Podcast, we chat with Maggie Dumra, founder of Jaedals, a socially conscious footwear brand.

Maggie shares her journey from a career in media production to building businesses that create positive social impact, including supporting women in need and giving back to communities in India and Singapore.

Support Jaedals and their mission by checking out their products, following them on social media, and sharing this episode with friends who care about social impact and entrepreneurship.

Chapters & Timestamps

  • 00:00 – Introduction & Overview
  • 00:54 – Meet Maggie Dumra: From Media to Social Impact
  • 01:32 – The Jaedals Story: Comfort, Style, and Doing Good
  • 02:32 – Building a Socially Conscious Business
  • 03:50 – Balancing Corporate Life, Family, and Entrepreneurship
  • 06:38 – Early Ventures: Baby Boo and Giving Back to India
  • 08:05 – COVID’s Impact and Supporting Local Women in Singapore
  • 09:16 – The Birth of Jaedals: Empowering Women Through Work
  • 10:42 – Product Introduction: Jaedals Sandals
  • 12:01 – Building a Local Production Ecosystem
  • 13:21 – Finding and Training Sewing Communities
  • 15:06 – Why Focus on Low-Income Women?
  • 16:41 – Government Support and Scaling Social Impact
  • 18:24 – Community Support and Corporate Partnerships
  • 20:19 – Wins, Rejections, and the Long Game of Social Impact
  • 22:06 – Expanding Overseas and Sustainable Collaborations
  • 24:00 – Family, Empathy, and Upbringing
  • 26:01 – Empathy vs. Business: Can You Have Both?
  • 28:34 – Lessons from Family Business and Marketing
  • 31:10 – Growing the Team and Scaling Up
  • 33:20 – Letting Go: When to Move On from a Business
  • 36:00 – Creative Ventures in Hong Kong and Melbourne
  • 40:00 – Advice for Aspiring Social Entrepreneurs
  • 41:50 – Paying It Forward
  • 42:40 – Rapid Fire Q&A: Inspirations, Routines, and Legacy
  • 47:20 – Final Shoutouts & How to Support Jaedals

  • Connect with Maggie and support Jaedals:

    • LinkedIn: https://www.linkedin.com/in/maggie-dumra-922bb511/
    • Jaedals: jaedals.com
    • Instagram: @shopjaedals
    • Visit their store at Mandarin Gallery, Singapore


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    EP.IC - Edric Poon In CompanyBy Edric Poon