• Focus on customer journey: Perfect the ways new leads will be converted (e.g., website, email capture).
• New social accounts vs. existing ones: Leverage existing personal accounts among your Startup Squad that already have audiences
• Prioritize stronger ROI platforms: Focus on platforms like websites, Google My Business and email marketing for lead generation and conversion.
• Time investment: Social media requires significant time for audience growth and engagement, while the first year is crucial for automation, customer experience and market research.
• Social media challenges: Many small businesses struggle with slow audience building, unpredictable results, and frustrations with algorithms, suggesting social media may not be the most effective use of your time initially.

The key takeaway is to prioritize building a strong foundation for your business before jumping into social media. This allows you to refine your offerings, attract leads, and convert them efficiently. You can then leverage social media later on a more solid base.

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