To mark the 2016 Cannes Lions awards being held this week, Seaniebee is honored to welcome a true advertising legend to the pod. Ty Montague has been at the leading edge of communications and marketing in the US for the past three decades. Now running his own shop - CO: - (with long-term business partner Rosemarie Ryan), he today shares his career journey from fixing cars in New Mexico to advertising them in New York. Ty’s story is one that shows how self-belief, doggedness, commitment and passion can ultimately drive success. We learn the upside and downside of running a big agency; why all successful companies today need a clear and authentic quest, behind which all stakeholders can rally; how setting up your own business can make all the difference; the complicit role the ad business has played in the growth of greed and the collapse of the middle-class; revolutionary new ideas on how capitalism might evolve; and how famous podcaster Marc Maron was just as curmudgeonly as a kid in school, as he is today!

Links to Ty’s various ventures:

www.cocollective.com - building brand value through StoryDoing©

www.the-pub.co - helping brands and creators publish with purpose

www.doable.com - bringing bold new ideas to reality

Release date: June 20th 2016

Runtime: 30m

Recorded: New York