This week the same lesson kept showing up across everything I had going on — stop guessing and look at the actual data.

I talk through a cashflow situation that felt like a problem but turned out to be something else entirely once I actually reviewed the numbers. I get into how my weekly business review is changing the way I make decisions, why I was feeling like the business had taken a step back when actually the opposite was true, and what that led me to change about how I deploy capital going forward.

I also talk about being on the wrong side of a marketplace dispute — ordering stock from a third party seller on B&Q, receiving the wrong quantity, and spending nearly two weeks trying to get a resolution. As Amazon sellers we spend a lot of time frustrated at how much Amazon sides with the customer. Being the customer this week was a useful reminder of why that policy exists.

On top of that, a quick one on business insurance for UK Amazon sellers — what you need, when you need it, and how I managed to turn the renewal into a cashback win. And finally, an update on the Amazon Influencer program. Five or six videos live, just under five pounds earned, and why that tiny number is actually one of the most encouraging things that happened this week.

Proof of concept beats assumptions every time.