Data, Data, and more Data! One of the huge benefits of virtual events is the large data set that we get access to - it gives us greater insight to attendee, sponsor and other stakeholder behavior. But what are we doing with all of this and how does it impact what our stakeholders expect for in-person and hybrid events. In this episode, we're chatting with Ian Webb from Eventsforce about data and so much more - we'll talk about his perspective on this changing landscape!