In the first ever episode of Pricing College - the new podcast covering everything about pricing strategy and how to boost your business profitability - we cover the following topics:

Who we are

Who the podcast is aimed at

How often will we podcast

What we will cover

Where can you find the podcast

Tough economy in May 2020

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[0:22] Hello and welcome to Pricing College the new podcast focusing on all things pricing and pricing strategy related, with your host Aidan Campbell and Joanna Wells 

In this first introductory episode of our podcast we’ll cover just a little bit of what we hope to achieve, who we are, who the podcast are aimed for, and some of the general structure behind the format. 

Alright well, I’m Joanna and I’m the Director of Taylor Wells Advisory a pricing and organisational consulting and advisory firm based in Sydney CBD and I’m Aidan Campbell and I work also in Taylor Wells and also have numerous other investments such as in a Waster startup called waster.com.au 

[1:15] This podcast is aimed at everyone interest in or working in the pricing profession whether you are a pricing professional or simply a small business owner looking to boost profitability

Yes. Because pricing touches a lot of different roles in a  lot of organisations but also for small businesses pricing is a key pillar to drive profitability. 

We thought of the format will be a shorter podcast roughly  3 to 5 minutes each episode something you can take a bite-size chunk and digest the good information that we provide something you can listen to on your way to work on your commute or also out for a jog with your headphones 

The idea will be 3 to 4 podcasts per week covering numerous topics but starting with the easy stuff. Yes, start with some of the basics on pricing and feel free at any point if you have a question that you want us to address on a podcast let us know

That’s right we will be keeping it pretty light. To be honest, we’re not going to be making it heavy or difficult to listen. It’s gonna be easy listening to cater to a wide audience but still getting the information across. We thought of hundreds of ideas, so this podcast series will last a long time but we have also right open to any ideas that you would like us to discuss 

It’s a difficult time at the moment and we are starting the podcast series. If, after or during the covid crisis, a lot of businesses thinking about pricing. Some businesses are re-setting the pricing all together trying new approaches, new methods in a very difficult time and thinking what is the right thing to  do and we want to talk about those issues

[3:20] That’s right. You can find us wherever you find your podcast, whether it’s iTunes, Stitcher etc. we are all on different platforms and that’s pretty much all we want to cover today.

So we’re looking forward to seeing you again and listening to us and we hope that you can contribute and if there are any questions, feel free to get in touch 

Hopefully, this is a long and successful podcast so thanks for joining us 

Looking forward to it, thanks a lot.